Social network Twitter made short work of its competition during yesterday's 52 Super Bowl commercials. And it didn't even need an ad to do so.
According to data provided by Matt McGree over at Marketing Land, Twitter was mentioned by advertising brands in 50% of the Super Bowl commercials. Second place? Facebook with a paltry 8%.
Google+ racked up all of zero (is anyone surprised?), while Instragram and YouTube each managed a single mention.
How do these numbers stack up against last year? Well, in 2012, Twitter and Facebook tied with eight mentions apiece ouf ot 59 ads—14% each. So Facebook actually saw less action, while Twitter's popularity more than tripled in just one year.
A lot of Twitter's success with commercials is due to the hashtag, an easy way for marketers to generate conversation online. The most popular Super Bowl ad hashtags were from M&M (#betterwithmms), Audi (#braverywins), and Hyundai (#pickyourteam).
Twitter released its own stats following the Super Bowl, too. The company says that the Super Bowl activity on Twitter peaked at an impressive 231,000 tweets per minute—during the power outage, no less.