Twitter Dominates Facebook Super Bowl Ads, Google+ Nowhere to be Found

by Knowlton Thomas | Culture

Social network Twitter made short work of its competition during yesterday's 52 Super Bowl commercials. And it didn't even need an ad to do so.

According to data provided by Matt McGree over at Marketing Land, Twitter was mentioned by advertising brands in 50% of the Super Bowl commercials. Second place? Facebook with a paltry 8%.

Google+ racked up all of zero (is anyone surprised?), while Instragram and YouTube each managed a single mention.

How do these numbers stack up against last year? Well, in 2012, Twitter and Facebook tied with eight mentions apiece ouf ot 59 ads—14% each. So Facebook actually saw less action, while Twitter's popularity more than tripled in just one year.

A lot of Twitter's success with commercials is due to the hashtag, an easy way for marketers to generate conversation online. The most popular Super Bowl ad hashtags were from M&M (#betterwithmms), Audi (#braverywins), and Hyundai (#pickyourteam).

Twitter released its own stats following the Super Bowl, too. The company says that the Super Bowl activity on Twitter peaked at an impressive 231,000 tweets per minute—during the power outage, no less.

San Bruno, California, United States

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on and across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of... more

San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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