Twittering for business: goldmine or waste of time?

by Rob Lewis

In the world of social media marketing, Twitter is being touted as the new hot tool to add to your marketing mix.

At this month's High-Tech Communicators' Exchange event Twitter guru Stephen Jagger will educate attendees on what Twitter is and how they can use it to increase profits. Most importantly, he’ll share examples of how some of his customers are using Twitter and other social media tools to enhance market share and increase traffic to their website.

HTCE's Twitter event takes place on Monday, January 19th at 6:00pm at the YWCA Hotel at 733 Beatty Street. RSVP the old-school way by emailing but look for event registration by Twitter to be the new hot Twitter application in '09.

High-Tech Communicators' Exchange
Vancouver, British Columbia, Canada

The High-Tech Communicators’ Exchange comprises corporate, marketing, visual, and technical communicators primarily serving the high-tech and biotech industries. We are an informal group that gathers every four to six weeks to hear great speakers, learn from each other’s experiences, share strategies and tactics, and enjoy the company of people who share common communications challenges. The... more

San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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