Just this morning we were discussing the tremendous adoption of smartphones in Canada. Now Nielsen has published new data that proves most new cellphone buyers are bypassing "feature phones" for the latest in mobile technology.
According to Nielsen, two-thirds of new mobile buyers in the US are opting for smartphones. Nearly 55% of them are choosing Google Android devices while more than 36% of them are selecting Apple iPhones.
This apparently comes at the expense of RIM's BlackBerrys. While 8% of all smartphone users own BlackBerry devices, just 4% of new buyers are acquiring RIM's smartphones. The "other" category, which includes Microsoft's Windows Phone, is also seeing reduced adoption (barely 1% of smartphones in the US run Windows).