Two-Thirds of World Leaders are on Twitter, but Only 11% Actually Tweet

Posted by Techvibes NewsDesk

Nearly two-thirds of world leaders have joined Twitter, the popular microblogging platform and real-time information network, according to analysis from public relations firm Burson-Marsteller.

In what is being described as the first-ever global study of world leaders on Twitter, Burson-Marsteller remarks on the development of "twiplomacy" in the Twitterverse. However, there are some concerning stats in the report.

First of all, an estimated 30 of these of these 264 world leader Twitter accounts actually have the real leader tweet. That means just 11% of these Twitter accounts are operated by the actual leader.

They're active—they have sent a combined 350,000 tweets to almost 52 million followers—but only in some ways. For example, one third don't follow each other, while dozens don't even follower a single user.

Also unfortunate is the fact that Twitter is often used by politicians during election campaigns—but then their accounts go silent once they are elected, the study reveals.

World leaders tweet in 43 languages, although English is by far themost prominent, being the language for 34% of the accounts.

The most-followed account is Barack Obama's. It's run by the Obama campaign and has 17.8 million followers.

Company:
Twitter
Website:
http://www.twitter.com
Location:
San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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