Nearly two-thirds of world leaders have joined Twitter, the popular microblogging platform and real-time information network, according to analysis from public relations firm Burson-Marsteller.
In what is being described as the first-ever global study of world leaders on Twitter, Burson-Marsteller remarks on the development of "twiplomacy" in the Twitterverse. However, there are some concerning stats in the report.
First of all, an estimated 30 of these of these 264 world leader Twitter accounts actually have the real leader tweet. That means just 11% of these Twitter accounts are operated by the actual leader.
They're active—they have sent a combined 350,000 tweets to almost 52 million followers—but only in some ways. For example, one third don't follow each other, while dozens don't even follower a single user.
Also unfortunate is the fact that Twitter is often used by politicians during election campaigns—but then their accounts go silent once they are elected, the study reveals.
World leaders tweet in 43 languages, although English is by far themost prominent, being the language for 34% of the accounts.
The most-followed account is Barack Obama's. It's run by the Obama campaign and has 17.8 million followers.