Two unseen next-gen BlackBerry commercials leak online ahead of product releases

Posted by Knowlton Thomas on 2011-04-14 9:40:00 AM

BBLeaks has unveiled two commercials that advertise next-gen BlackBerry models, the "Bold Touch Dakota 9900" and the "Touch 9860 Monza," AKA the Bold with touchscreen and the Storm 3.

The commercials are similar and involve app icons floating through a cityscape, bouncing off people using BlackBerrys throughout the urban setting. While I'm a fan of Research in Motion and enjoyed their Super Apps series, these commercials seem cripplingly ineffective: Why would RIM not advertise the fact that the new Bold has a touchscreen? That is its new biggest selling feature, and the commercial does so nothing to inform you of that.

Visually, they're neat ads, but they come up short of letting people know why RIM smartphones are still some of the best out there.

Check out both videos on YouTube here (9900), and here (9860).

Company:
Research In Motion
Website:
http://www.rim.net
Location:
Waterloo, Ontario, Canada

BlackBerry (Research In Motion) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. RIM's portfolio of award-winning products are used by thousands of organizations around the world and include the BlackBerry® wireless platform, software development tools, and software/hardware licensing agreements. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more

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