Tynt gets Creative Commons

Posted by Rob Lewis

Calgary's Tynt Multimedia got a great endorsement for their Tracer Tool today on the Creative Commons blog.

If you’re one of the couple dozen people who copied text off our blog yesterday, you may have noticed some more text accompany your clipboard when you pasted it — a link to our site and the license (Attribution) we’ve offered our content under. This is because we’ve installed Tynt’s Tracer tool on our blog which uses a bit of javascript wizardry to concatenate attribution and, as of now, particular CC license information to content copied from our site.

Tracer tracks when users copy content from your web site and automatically adds a link back to the original page when your content is pasted.

Congrats to the folks at Tynt. Creative Commons is an ideal case study to demonstrate its usefulness by providing proper attribution for cut & pasted content.

As a creator and contributor to the commons, you have the right to attribution (all six of our licenses require it), so why not make it easy for your audience to automatically provide it?

Tynt closed a $5 Million financing round in March 2009 which included iNovia Capital, Alberta's AVAC Ltd. and existing angel investors.

Company:
Tynt Multimedia
Website:
http://www.tynt.com
Location:
Calgary, Alberta, Canada

Tynt Multimedia is measuring the way consumers interact with content they find on Websites and is focused on improving engagement and user retention for Publishers. The company’s platform is driving new revenue opportunities by increasing traffic, increasing onsite user engagement, providing new methods of content discovery, offering new option for ad delivery and providing unique insights into user engagement. more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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