Tynt monitors engagement with Tracer

Posted by Rob Lewis

Calgary-based Tynt has put their Graffiti annotation and markup tool on the backburner and are focusing their resources on a new product called Tracer. Launched in Beta, Tracer tracks user actions on your website including copy/paste and highlight to help you learn what content your users find most engaging. Tracer drives traffic back to your site using your copied content with no extra effort or cost.

By inserting a java script tag into the html code of your website, Tracer non-invasively track users interactions with your content. The only change the user sees is when copied content is pasted into an email, blog or website, Tracer automatically add a link back to the originating site at the end of the content. When a user clicks on that link, they are returned to your site and the highlighted content.

It's currently free to sign up and Tynt CEO Derek Ball reports that new account requests are coming in faster than anticipated. Post-beta, pro and enterprise versions will be launched.

Techvibes has installed Tracer and since turning it on we have tracked over 18,000 (text copies, image copies, and selections) user actions and over 400,000 words copied. Check out the Tynt homepage to get a clear idea of what Tracer can do - you can see the last 25 images and text that have been copied from their beta client's websites.

Company:
Tynt Multimedia
Website:
http://www.tynt.com
Location:
Calgary, Alberta, Canada

Tynt Multimedia is measuring the way consumers interact with content they find on Websites and is focused on improving engagement and user retention for Publishers. The company’s platform is driving new revenue opportunities by increasing traffic, increasing onsite user engagement, providing new methods of content discovery, offering new option for ad delivery and providing unique insights into user engagement. more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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