Tynt raises $8 Million for Copy and Paste

Posted by Rob Lewis

Calgary's Tynt Multimedia Inc. announced today the closing of $8 Million of additional venture capital financing. The financing will be used to introduce new products, expand sales and marketing, particularly in the US, Europe and Asia/Pacific, and to drive multiple new partnerships.

Tynt is a leader in user engagement measurement and are responsible for the Tynt Insight content sharing analytics service.

Techvibes was an Tynt pilot site and one of the first publisher sites to implement its Tynt Insight product. You can test Tynt by copying content on this blog post.

Through its unique patent-pending method of anonymously detecting copy and paste behavior on any website, Tynt Insight enables online content owners to indentify, with pinpoint accuracy, exactly which content their visitors find most engaging, and how they are sharing it.  Tynt Insight ensures visitor privacy by tracking only content; it does not capture any identifiable information about the site visitor. 

Tynt Insight goes further in providing tools that let site owners leverage the content being shared from their site to drive incremental traffic, higher SEO and drive higher revenues.  Tynt technology is currently being used on over 450,000 sites worldwide, including CondeNast, NBC and Time properties, as well as SportsIllustrated and TMZ.

Lead by Panorama Capital, the $8 Million round involves a number of notable investors including Greycroft, Metamorphic Ventures, iNovia Capital, Disruptive Ventures, Newport Coast Investments and Vancouver's W Media Ventures. Tynt also announced today that Chris Albinson of Panaorama Capital will be joining its Board of Directors.

Techvibes named Tynt CEO Derek Ball one of Alberta's Digital Media People to Watch in 2009 - turns out we'll have to keep an eye on him for awhile. Congrats to Ball and team.

Company:
Tynt Multimedia
Website:
http://www.tynt.com
Location:
Calgary, Alberta, Canada

Tynt Multimedia is measuring the way consumers interact with content they find on Websites and is focused on improving engagement and user retention for Publishers. The company’s platform is driving new revenue opportunities by increasing traffic, increasing onsite user engagement, providing new methods of content discovery, offering new option for ad delivery and providing unique insights into user engagement. more

Company:
Panorama Capital
Website:
http://www.panoramacapital.com/
Location:
Menlo Park, California, United States

Panorama Capital is a seasoned team of technology and life sciences investors with a singular focus: helping entrepreneurs build market leading companies. We invest in entrepreneurs and teams who share our values: a passion to build great companies, an unyielding focus on people and teamwork and a commitment to integrity. We invest across the spectrum, from entrepreneurs with a great idea to more established... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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