Tynt talks about Tracer at the Banff Venture Forum

Posted by Sarah Blue

Digital Content can move around very easily. 86% of web users copy and paste web content daily. Tynt monitors the implicit behaviour of users and what they choose to engage with on websites.

Tynt is seeing very fast adoption of it's Tracer product. When you copy info from a website, it automatically links to a "read more" link at the bottom of the copied content, where ever you paste it. This drives traffic back to your website, without changing the user experience. On the backside, you get to see what content people are interested in, giving you some interesting analytics. They are looking to augment their services and feature set

Tynt has a free Tracer tool as well as a premium set and seems to be gaining significant traction in the market.

Derek wins another unofficial Banff Venture Forum award, the I-lost-my-voice-the-evening-before-I-had-to-present award. So basically, he's a trooper.

Company:
Tynt Multimedia
Website:
http://www.tynt.com
Location:
Calgary, Alberta, Canada

Tynt Multimedia is measuring the way consumers interact with content they find on Websites and is focused on improving engagement and user retention for Publishers. The company’s platform is driving new revenue opportunities by increasing traffic, increasing onsite user engagement, providing new methods of content discovery, offering new option for ad delivery and providing unique insights into user engagement. more


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Sarah Blue

Sarah Blue

Sarah is currently in charge of community outreach for Cardinal Media Technologies. Cardinal is a music participation and insight platform that lets users share what they're listening to, discover new music and friends, create ad-hoc location-based networks, and influence what's playing at 'Cardinal Powered' venues. Sarah has partnered with startup and community leaders to educate... more



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