A team of student entrepreneurs at the University of British Columbia have developed a mobile app that, according to them "will give Ticketmaster a run for its money." Called "Goodnights," the app provides a "convenient, paperless event ticketing solution."
The app won Michael Moll, Jeff Blake, and Justin Locke—who co-founded the newly minted Good Nights Entertainment—first prize at the University Mobile Challenge last week in Barcelona at the GSMA World Mobile Congress event. It is available for free on iOS and Android.
Users can buy tickets on their phone using the app, which stores a digital copy of the ticket that allows them to gain entry to the event. The app further helps fans, artists and promoters by addressing the resale of tickets in the same mobile platform, allowing the simple and safe transfer of tickets between people.
Capitalizing on the inherently social nature of events, the Goodnights app also allows fans to co-ordinate their social activities as well as promote their favorite artists by sharing ticket purchases directly on their social networks.
“We’re not like Ticketmaster with multiple fees,” explains Michael, a fourth-year commerce student at the Sauder School of Business. “We have one fee and we show our users one ticket price and everything is included.”
He and his partners are negotiating with a number of Vancouver-based companies to begin selling tickets for a service fee of 8%. “The ticket resale market is worth $9 billion a year, and most venues, artists and event organizers sit by and watch scalpers reap the majority of the market value of their events. At Goodnights, we have built our platform to capture some of this value, direct it back to the venues, artists and organizers, creating a new revenue stream and we are very excited about this.”
Good Nights Entertainment is receiving office space through the entrepreneurship@UBC initiative. It will also receive support from the UBC University-Industry Liaison Office.