Uber is enterting cottage country with the opening of a water taxi service in Muskoka.
"We’re excited to announce that for all long weekends this summer, we’re trading in the hot city streets of Toronto for the cool blue lakes of Muskoka," Uber wrote on its blog. "Starting this May Long Weekend, you can cruise around Muskoka safely and in style with UberBOATs."
Fares are $1 per minute (minimum $20) for up to five passengers. Times are limited and vary depending on the day.
Uber warns the experience may not be perfect, however.
"This is our first time operating in Muskoka, and we expect demand for UberBOATs to be heavy," the company notes. "May Long Weekend will be a learning experience for us."
Still, precautions have been taken. Uber says that "all drivers have been vetted and tested to have strong knowledge of the lakes during both day and night," and only fully sealed alcohol can be brought on board.