A friend of mine once pointed out to me that many startups not affiliated with incubators, accelerators, or venture capitalists don’t get the press exposure that they need. I admitted that I couldn’t disagree.
The difficult truth is that startups affiliated with these organizations are certainly much easier for the press, journalists, and bloggers to find; additionally, they usually have very interesting ideas and strong execution (hence how they’ve passed the screening process of these respective organizations).
My friend and I both agreed that press was a valuable asset, as a little coverage could occasionally be what an entrepreneur or startup needs to connect with that life-changing investor or partner. It could serve as social proof to land their first clients, or as a small win that keeps their own momentum moving forward and serve as a reminder of why they started in the first place.
I’m happy to say that I’ve stumbled upon an opportunity for any entrepreneur and startup to hustle for the press coverage that they deserve. PROFIT Magazine and the Impact Entrepreneurship Group are producing the FuEL Awards once more this year, in the hopes of highlighting 20 of Canada’s most forward-thinking entrepreneurs under the age of 30. What will PROFIT and Impact do for these entrepreneurs?
Winners of the FuEL Awards will receive anational award that can attract the attention of customers, investors, and strategic business partners; a profile on the FuEL Awards website (such as this one) and in an editorial package in PROFIT Magazine; a one-day business consultation with professionals from KPMG Enterprise; a chance to be named FuEL Entrepreneur of the Year; and passes to the 2013 PROFIT 200 CEO Summit and GrowthCamp.
Last year’s FuEL Awards brought forth 20 entrepreneurs from 20 different companies. This diverse list included Edward Yao of TeamBuy.ca, Josh Sookman from Guardly, Kyle Vucko of Indochino, and Alex Levy of MyVoice, last year's FuEL Entrepeneur of the Year.
So it’s finally the opportunity for you, or that fantastic entrepreneur you know, to get press coverage from PROFIT Magazine. Will you step up to the plate? Apply to or nominate someone for the FuEL Awards today. Submission deadline is July 16.
It’s time for entrepreneurs and startups to get the press and recognition they deserve.
(Full disclosure: I am the vice president of marketing and communication for the Impact Entrepreneurship Group.)