As consumers and small business gain more creative capabilities, so do large corporations thanks to the latest round of updates from Adobe and Canon Canada.
Just as tablets gain more creative capabilities with the launch of Adobe Touch Apps which are a family of six intuitive touch screen applications for the iPad at $9.99 which can be seen in a video here, Canon Canada has announced the new imageRUNNER 1700 series of multifunction office tools that allow for a flexible print solution across the a network for printing fleet cohesiveness. It’s an alternative for IT departments that don’t want to use multiple desktop laser printers.
Tablets can now be used to create creative content just as you would on your laptop and PC with the Adobe Digital Publishing Suite Single Edition. It'll come to Android in 2012.
The Adobe Digital Publishing Suite also will allow freelance designers and small design agencies to publish interactive content created with Adobe InDesign on tablets.
In order for publishers and businesses to successfully transition to digital publishing for tablet devices, Adobe also announced an alliance with WoodWing Software that allows for efficient cross-media publishing. Rob Lewis mentioned that cross-media publishing will also be significantly advanced for Adobe users with the acquisition of Vancouver-based Nitobi, known as the open source PhoneGap.
Not only that, but Adobe’s acquisition of TypeKit will also allow for designers to utilize a wide variety of fonts on Adobe’s Creative Cloud which Adobe says will become a focal point for the worldwide creative community where creatives can access desktop and tablet applications, key services, collaborate with each other and share their best work.
This comes on the heels of the Lightroom 3.5 and Camera Raw 6.5 final releases that support over twenty cameras and even add over twenty-five lens profiles for the Canon EF 14mm f/2.8L to help photographers automatically correct unwanted distortion, allowing for the better showcasing of advanced digital images both in print and online. For more information, Lightroom users can check out their Facebook page here.
The news is significant for both those involved in both the advanced digital imaging printing business and graphic design. It’s also significant for 500px, recently mentioned as cracking 6 million visits in September, which is largely known as an advanced Flickr power user photo-sharing community, as Adobe has entered the marketplace as a competitor with their Creative Cloud.
Ironically, QMAC 2012, the annual Queen’s Marketing Association Conference, highly regarded as perhaps the best student marketing conference in the country which I’ve had the liberty of attending twice, has dubbed this year’s conference theme to be the “meeting point between design and strategy”.
That’s something to think about for sure, as Adobe catches up to the marketplace in extraordinary fashion.
Not bad for a company that most wrote off when Apple said they didn’t need Flash anymore, which they circumvented around too as I mentioned a couple of weeks ago.