iPhone gaming just got serious.
Kiip provides real-world rewards for in-game achievements and in this instance will maintain the leaderboards that determine world record holders.
“At Kiip, we’ve built an entirely new ad model around achievement moments,” Kiip CEO Brian Wong told Mashable. “As a network, we wanted to find continuous ways to accelerate growth and to broaden the brand of Kiip to be more than just rewards, but to be simply rewarding. We wanted to find the ultimate recognition for the moments that fuel our network. And what could be more recognizing than a world record.”
Guiness and Kiip are co-launching a 5-day competition for Mega Jump, an iPhone game. The highest score between today and October 3rd will appear in Guiness World Records 2012 Gamers Edition with the official world record of The Highest Score Achieved on Mega Jump.