Vancouver Mommy Blogger gets serious with coast-to-coast network
With 3.9 million moms across the country with children 18 years’ old and younger living with them, we have our share of "mommy bloggers" in Canada. While there are plenty of misconceptions about mommy bloggers, they yield significant influence and should not be mistreated or ignored. Just ask this PR person if you don't believe me.
Building on her two-year success with VancouverMom.ca, Christine Pilkington announced yesterday the launch of City Mom Now, a network of hyper-local online magazines for moms who love exploring their cities. Pilkington is the CEO and founder of Crisp Media Inc. and yesterday she also announced the release of its second City Mom Now site Toronto Mom Now.
“Moms are busy so it’s important to make the most out of every outing,” says Pilkington. Through these sites, Pilkington seeks to appeal to a new generation of moms, who want more than the mom-fare found in mainstream magazines and other traditional media. “Our sites ask, ‘Who is a city mom now?’ and answer with thoughtful and intelligent articles to answer her needs. In addition to soccer and minivans, modern moms are also interested in the new organic butcher that has opened up down the street, the cool funky restaurant that has a secret stash of crayons and colouring books or the best place to get your kids’ haircut in the city.”
A mother of three, Pilkington returned back to her home city Vancouver two years ago after living in Toronto for 13 years. Pilkington hopes to add additional markets, including Calgary and Ottawa, to the network by early next year.
