Vancouver Startup Acquires $50 Million Ad Platform

Posted by Rob Lewis

Yesterday Vancouver startup Playerize tweeted an intriguing message: "Playerize is to startups as Jack Bauer is to mortals. Write that down".

 

Turns out where there is smoke, there is fire.

Today Playerize announced they have entered into an agreement to acquire SuperRewards, the Vancouver-born pioneer of virtual currency for social and mobile games. According to their blog they will be acquiring SuperRewards from its original founder Jason Bailey.

Founded in 2007 by Jason Bailey and Eugene Kaidalov, SuperRewards was bootstrapped from zero to a $100 million run rate to exit, all in 18 months. The company was acquired in 2009 by Adknowledge for a rumored $50 million.

Bailey recently reaquired SuperRewards from Adknowledge and is selling it to Playerize.

Playerize was co-founded by Lyal Avery and Jeff Magnusson in 2011 and was the shining star of FounderFuel's inuagural accelerator cohort in Montreal.

They returned to Vancouver with a $1.1 million series A round. So it's safe to say that the price tag for the 2012 version SuperRewards was a fraction of the price Adknowledge paid just three years ago.

"The platform has undergone a lot of growth and improvement and there is a tremendous opportunity in the mobile and social game monetization space and we are extremely proud and excited,” said Lyal Avery, co-founder of Playerize.

The SuperRewards team and products will operate from offices in both Vancouver and San Francisco. Jason Bailey will be joining Playerize's board as Chairman.

"We just hit our tipping point," adds Lyal. "This is a huge day for us."

Company:
SuperRewards
Website:
http://www.srpoints.com
Location:
Vancouver, British Columbia, Canada

SuperRewards is a KITNMedia company. We have been in the CPA and performance marketing space since 1998. We are on a first name basis with the owners of most major networks. We've seen it all over the years and know the nuances of the industry. SuperRewards was established in the summer of 2007 shortly after the Facebook platform launched. It was an in house tool at first and was officially launched to developers... more

Company:
Playerize
Website:
http://www.playerize.com
Location:
Vancouver, British Columbia, Canada

Playerize makes it easy for anyone worldwide to purchase or earn your virtual currency. Our flagship product, the SuperRewards Offer Wall, delivers highly-targeted advertising offers and scores of locally-relevant direct payment methods to millions of users online every day. Playerize has offices in Vancouver and San Francisco. more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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