Real estate developers and investors—not to mention real estate porn addicts such as myself—around the world will love the emergence of Allur, a new web startup. Based in Vancouver, Allur is a global online showroom for new real estate developments.
Not unlike Toronto's BuzzBuzzHome, which was founded back in 2009, Allur showcases new real estate projects—but there are some notable differences, even at first glance. First off, Allur's slogan is "Featuring the World's Best," a clear indication that the startup has ambitions to cover developments worldwide, while Buzz focuses strictly on Canada (with just a couple of cities in the U.S.).
Second, Allur appears more about the aesthetics. Buzz has always been wonderfully informative and practical, but never beautiful. Allur's look is considerably more slick.
The latter point makes Allur more appealing to developers who want to show off their new projects, and probably also more enticing to users, who love rich, high-res photos of panoramic views and designer-furnished suites. But let's hope that Allur doesn't just become a book of ads and makes sure to include all the nitty-gritty details—those condos sure look nice, but how much are they? How big are they? How many are there?
The information is as important as the aesthetic. But I'm confident that Allur, which is still in early beta, will execute nicely. They're certainly off to an impressive start, at least.
It will be interesting to observe how Allur further differentiates itself from Buzz, and if the emergence of a competitor pushes Buzz to innovate (as much as I love it, there haven't really been any substantial improvements since launch). Either way, let's all just be grateful that more real estate porn will become easily accessible to Canadians. That's what truly matters here.