Vancouver-based startup VenueWize is launching on December 1st after an international pilot.
VenueWize is all about events. It lets organizers collaborate and access live information on mobile devices. It also tracks guest profitability.
"We learned a lot from our pilot users—career fairs in New York, nightlife in the UK, fashion shows in Tokyo—they all face the same problems," said Arvand Alviri, Co-Founder and Chief Executive Officer of VenueWize. "The pilot was critical to our product, since it helped us fully grasp and understand the needs of event organizers worldwide, which allowed us to create innovative solutions."
The service emphasizes automatic capturing of metrics and offers analytics to break down the successes and failures of an event.
"Having access to this information, as guests walk into an event, is extremely powerful," affirms Arvand. "It's like introducing Google Analytics to an industry which previously had no way to capture meaningful data."
Arvand Alviri won 2nd place at Simon Fraser University's Student Entrepreneur of the Year on November 19th for VenueWize, the idea for which was born 8 months ago.