Vitamin Daily, a Vancouver-based online magazine that targets trendy urban women with the latest-and-greatest lifestyles news has launched in Calgary and started a second Montreal, French-only edition. The Vancouver edition has been around since 2004, its longevity signalling the thriving online women's market. Much like the US site Daily Candy, the subscription-based site sends daily emails to those who sign up, giving them the scoop about what's hot in their city. Vitmamin Daily's competitor, Toronto-based Sweetspot is also expanding. It launched a new home-focused brand Sweethome on March 1. Sweetspot Inc. was acquired by Rogers (minorty stakeholders) in 2006 and was named one of Canada's 50 most profitable companies in 2008.
Sweetspot.ca is Canada's first online trend spotting lifestyle guide of its kind, keeping subscribers and visitors in-the-know and up-to-date on all things fun, fashionable and just plain fabulous in their city and across the country. Since its launch in June 2004, subscribers to Sweetspot.ca have received a daily fix of insider advice with emailed "Sweet Nothings" delivered to their inboxes Monday through Friday... more
Vitamin Daily is the brainchild of co-founders Tara Parker Tait and Sarah Bancroft. The duo started VitaminV.ca, the company’s first online magazine, in September 2004 after seeing a gap in the marketplace for timely tips about their home base of Vancouver, Canada. Today, they oversee five city-based websites, Montreal, French Montreal, Toronto, Calgary and Vancouver as well as a national Moms and Kids edition. more
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