Vancouver's Allocadia integrated into Saepio marketing software

Posted by Liam Britten on 2010-12-16 4:05:00 PM

Allocadia, a Vancouver start-up that produces budgeting software, has announced a new partnership with Saepio, a marketing software platform. Saepio will be integrating and re-selling Allocadia through their Saepio Budget Manager software.

As part of Budget Manager, Allocadia’s software will help marketers manage complex budgets, collaborate on those budgets and share them within an organization.

“We’re very excited to be partnering with Saepio to help realize our vision of becoming the de facto standard budgeting engine behind marketing platforms,” said Kristine Steuart, CEO of Allocadia Software. “This partnership represents a launch pad for growth and helps establish us as a key piece of the puzzle in the growing enterprise marketing technology space. We’re committed to delivering a seamless platform experience to Saepio customers and helping them see ROI through improved budget decision-making.”

Allocadia hopes that by becoming integrated with Saepio and other marketing software platforms, their software can be sold as part of a larger software suite and gain exposure to new customers.

You can find out more about Allocadia here.

Company:
Allocadia
Website:
http://www.allocadia.com
Location:
Vancouver, British Columbia, Canada

As marketing managers responsible for managing million-dollar marketing budgets, we've experienced budgeting challenges first-hand. Budgeting was a painful process—whether it was fiscal year planning or ongoing tracking, adjusting or measurement. Spreadsheets and finance systems weren't helping. This was especially true in large marketing environments, with many teams spending against the same budget. As we... more


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Liam Britten

Liam Britten

Liam Britten is a writer and editor with a journalism background operating out of Vancouver. In addition to his work at Techvibes, he has been published in student publications across Canada, as well as local newspapers such as The MapleRidge-Pitt Meadows TIMES and The Langley Advance. An aficionado for the finer things in life — such as video games and sports — Liam is plugged into the tech... more



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