Mobile retail is transforming the way consumers shop, and this is a point not lost on Best Buy Canada and Future Shop . In fact, they're arguably leading the way with the launch of their iPhone Apps, which are available for free in the App Store. The apps were developed by Vancouver-based Atimi.
These new apps offer customers access to all the latest products and deals, essentially placing a virtual shop in the hands of Canadian iPhone and iPod Touch users.
"Mobile retail presents a significant opportunity for companies to tap into the needs of their customers, and increasingly mobile is at the top of those needs,” says Scott Michaels, Vice President of Atimi. “Developing the Best Buy Canada & Future Shop iPhone Apps meant creating a user-friendly design and interface to help increase customer satisfaction and sales.”
Features of the Best Buy Canada & Future Shop iPhone Apps include browsing or searching product inventory, seeing product specs, ratings, reviews, etc., and using geo-location to locate nearby Best Buy or Future Shop stores. App users will also be able to select and purchase items through the Mobile Checkout “Ship to Home” feature, and share content through Twitter, Facebook, and email. There will also be access to exclusive content, deals and Reward Zone accounts in the coming months.