Vancouver's EmmaActive launches at DEMO Fall 2011 [video]

by Rob Lewis

Vancouver's EmmaActive launched earlier today at the DEMO Fall 2011 Conference in Silicon Valley with CEO and founder Nathan Leggatt taking the stage.

EmmaActive seeks to answer the question Where do i get that? using imagery by turning a static image into a collaborative crowdsourced community shopping experience. EmmaActive uses the same logic as Facebook photo-tagging, except instead of tagging people, you can tag products and link them back to a retailer website.

The technology uses crowdsourcing to tag products in images on participating websites and then get more information on the products from retailers’ websites. The goal is to get consumers buying the things they see on friends’ blogs, social networks, TV and movie websites and other sites you wouldn’t typically associate with shopping.

Leggatt was in Vancouver last month for the GROW 2011 Conference and sat down with Techvibes' Michelle Sklar to talk about EmmaActive. Check out the video interview after the jump.

Vancouver, British Columbia, Canada

EmmaActive was founded in 2010 with the objective of connecting users with companies selling the brands and products that users want but don't know where to find. Leveraging the power of images and crowd-sourcing, EmmaActive turns every image on a website into an opportunity for users and companies to connect. Leveraging the power and content of imagery and the inherent social nature of the... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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