EmmaActive seeks to answer the question Where do i get that? using imagery by turning a static image into a collaborative crowdsourced community shopping experience. EmmaActive uses the same logic as Facebook photo-tagging, except instead of tagging people, you can tag products and link them back to a retailer website.
The technology uses crowdsourcing to tag products in images on participating websites and then get more information on the products from retailers’ websites. The goal is to get consumers buying the things they see on friends’ blogs, social networks, TV and movie websites and other sites you wouldn’t typically associate with shopping.
Leggatt was in Vancouver last month for the GROW 2011 Conference and sat down with Techvibes' Michelle Sklar to talk about EmmaActive. Check out the video interview after the jump.