Vancouver's HootSuite adds Secure Profiles feature for enterprise clients

Posted by Knowlton Thomas

Vancouver-based social media dashboard superstar HootSuite has added a new security feature called Secure Profiled, aimed to helping enterprise clients protect their brands by preventing the distribution of accidental messages, avoiding a public relations catastrophe. So how to Secure Profiles work? From HootSuite's blog:

1. Account owners can designate chosen social profiles as “Secure” to their designated team.
2. Team members are prompted to confirm or cancel messages before broadcasting to secured profiles.
3. Profiles are secured across platforms starting on web with iPhone, Android and Blackberry available shortly. 

HootSuite says it crafted Secure Profiles in response to high-profile social media gaffes, including those from @ChryslerAutos and @RedCross, as well as the intern meltdown at fashion designer @marcjacobsintl.

Unfortunately, Secure Profiles will only be available in HootSuite's Enterprise plan, priced out of reach to most at $1500 per month.

HootSuite Media, Inc.
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more

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