Vancouver-based startup HootSuite has announced support for three more platforms—Digg, Trendspottr, and InboxQ. The social media management dashboard now allows users to utilize many of these platforms' features within the HootSuite dashboard.
The startup, which was a finalist for Best Overall Canadian Startup of 2011, has also further busted open its API, allowing third-party developers to build more extensions:
By opening up the Engagement API, HootSuite also exposes the core social network management, message publishing and scheduling functionality into third party platforms and applications, expanding these capabilities to the developer and partner community. The API is already load tested and proven since HootSuite is the first and major user of the API for the mobile applications across the various mobile platforms. Additional Engagement API enhancements and the publication of additional APIs are scheduled in the near future.
“With over three million SME users and estimated six million by end of year, our goal is to provide a directory of applications that expand the functionality of the HootSuite platform," said HootSuite’s CEO, Ryan Holmes. "Developers and partners will highly benefit from the functional and promotional exposure to our influential users with the apps they develop. Brands and businesses want to meet their audiences where they are, and that means engaging across multiple channels and networks; our partner programs and integrations in the HootSuite App Directory allow us to steadily launch new purpose-specific tools into the dashboard to satisfy these needs."