Vancouver's HootSuite launches White Paper series that explores the ROI potential of social media

Posted by Knowlton Thomas

Social Media Measurement White Paper Series

In collaboration with Nichole Kelley of, Vancouver-born HootSuite Media is launching a series of White Papers that aim to delve into the largely unexplored realm of ROI on social media.

This 5-part series opens up with "Introduction to Social Media Measurement," a 33-page report that connects the often intangible social media with hard stats and traditional metrics such as conversions, acquisition costs, and revenue.

Numerous other facets of campaign measurement will be address throughout the series, which will see a new White Paper every two weeks. And best of all, they're all free as a bird.

"Marketers want to measure social media in a way that is meaningful to the organization, but unfortunately most of us aren't metrics junkies and there isn't a silver bullet answer," says Nichole Kelley. "This White Paper series is about showing marketers how they can finally tie their results to financial metrics like sales, revenue, and cost. I partnered with HootSuite on this project because my analysis of their Custom Social Analytic Reports shows that it isn't about giving you a pretty set of social media metrics. It's about data that will drive better decision making in your organization."

HootSuite Media, Inc.
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more

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