Vancouver's HootSuite thoroughly enhances Facebook functionality, adds overall improvements

Posted by Techvibes NewsDesk

Vancouver social media startup HootSuite has announced new tools to allow complete Facebook campaign management within its famous dashboard.

The release includes support for Facebook Groups and Events as well as enhancements to the Pages and Profiles tools. Additionally, customers can now search all public postings on Facebook – a HootSuite exclusive – plus monitor brand mentions. These tools join HootSuite's pre-existing integration with Facebook Insights analytics tool.

New features include brand monitoring, phot uploading, search streams, geo-targeting, and more.

Beyond Facebook, HootSuite improved overall upgraded, including adding favourites and defaults to the profile picker and revamping the compose box and report library.

"With the widespread adoption of Facebook, companies have a powerful platform for building community, running promotions and engaging with customers," says Ryan Holmes CEO, HootSuite. "But as businesses and organizations use this social network to outreach to customers, the need for strategic, editorial tools became increasingly important. With the new HootSuite features, marketing and communications teams now can efficiently manage the complete project life-cycle alongside other important channels like Twitter and Linkedin."

Company:
HootSuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property. Originally founded in 2002, Techvibes is dedicated to covering social, mobile, and startup news that impacts Canadians. Our editors and nationwide network of reporters combine breaking hyperlocal news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and... more



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