Vancouver's Hoseanna raises $250K from Initio Group

Posted by Rob Lewis

Last week Vancouver startup Hoseanna was one of 15 Canadian companies selected to showcase at Launch@GROW.

Hoseanna calls itself "the Netflix of nuisance products" for women. They automate the delivery of stuff women have to (but hate to) buy. Hoseanna brings convenience, discretion, and even some fun, to the somewhat mundane chore of shopping for ‘everyday stuff’ like tampons, nylons, razors and even condoms.

While Techvibes covered Hoseanna as part of a series of startup profiles running up to the event, we learned a lot more once we had a chance to talk to co-founders Katrina Carroll-Foster and Tracey Solomon in person.

We had initailly reported that Hoseanna had received angel funding from Mike Edwards' Initio Group. Since the amount was undisclosed at the time, many (including us) assumed that it was a $50K investment - an amount Edwards is very familiar with.

Edwards has made the news of late thanks to his fast cheque writing - in April he attended 500Startups Demo Day and whipped out his chequebook to invest $50K each in CrowdRally, Punchd and Rewardli at the event (Punchd was acquired 3 months later by Google for $10 Million).

It turns out Hoseanna received five times that amount with a $250K investment in February 2011.

Plenty of runway for a business idea that needs to quickly build up a loyal user base in a noisy market.

Company:
Hoseanna
Website:
http://hoseanna.com
Location:
Vancouver, British Columbia, Canada

Hoseanna delivers a woman's essential 'must have's with the discretion she wants, on the schedule she needs. With just a few clicks, Hoseanna customers can shop a curated collection of trusted brands in pantyhose & hosiery (and coming July 2011, intimacy products, feminine care and health & beauty), pick the auto-ship schedule that fits their needs, and strike a bold line through that endless to-do list while... more

Company:
InitioGroup
Website:
http://www.initiogroup.com
Location:
Vancouver, British Columbia, Canada

InitioGroup is a Vancouver, BC based early stage investment fund led by Managing Director Mike Edwards. Our focus is consumer internet, mobile, and solving real problems. more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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