As the mobile market diversifies and expands, unified access regardless of device will be key for e-commerce sites.
Today at the eTail West Conference in Palm Desert, Vancouver-based startup Mobify launched an integrated optimization product designed to leverage existing websites from any device, including tablets. With tablet ownership nearly doubling this past holiday season, Mobify's tablet product enables brands to take advantage of the rapidly growing "tablet economy" by delivering a rich, beautiful, high-performing site for their tablet visitors.
Optimizing for tablets allows companies to provide users with faster load times, optimized text and page sizes, and a swipe-friendly interface that takes full advantage of touch-based navigation. This translates into lower bounce rates, increased conversions, and more community participation across the growing number of tablet users, Mobify says.