Vancouver's Mobify launches tablet optimization tool for websites

As the mobile market diversifies and expands, unified access regardless of device will be key for e-commerce sites. 

Today at the eTail West Conference in Palm Desert, Vancouver-based startup Mobify launched an integrated optimization product designed to leverage existing websites from any device, including tablets. With tablet ownership nearly doubling this past holiday season, Mobify's tablet product enables brands to take advantage of the rapidly growing "tablet economy" by delivering a rich, beautiful, high-performing site for their tablet visitors.

Optimizing for tablets allows companies to provide users with faster load times, optimized text and page sizes, and a swipe-friendly interface that takes full advantage of touch-based navigation. This translates into lower bounce rates, increased conversions, and more community participation across the growing number of tablet users, Mobify says.

Vancouver, British Columbia, Canada

Mobify powers the mobile shopping experiences of leading global retailers like Ann Taylor, Crocs, Superdry, Eddie Bauer and Beyond the Rack. Our platform enables online retailers to use all their existing digital commerce tools across smartphones, tablets, apps and in-store technology in a way that is fast to implement, easy to manage, and accelerates business growth. Established in 2007,... more

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