Vancouver's Pug Pharm platform to power Ice Pilots game

Vancouver's Pug Pharm Productions, a specialist in gamification and social engagement, announced that its social networking gameplay platform will power the History Channel's Ice Pilots NWT website.

"We are excited that Pug Pharm's 'Collect, Connect, Reward' gameplay technology is enabling fans of Ice Pilots NWT to win prizes by collecting show-themed virtual items and connecting with one another," said Steve Bocska, CEO of Pug Pharm.

Pug Pharm worked with the talented team at Vancouver-based digital entertainment studio, Switch United, who led the creative design and interface of the campaign.

"Our gamification technology represents the 'best-in-class' next-generation of social networking platforms," added Steve. "Unlike other services, we can we integrate our technology platform into existing websites and create true socially connecting gameplay using 'interest-based' virtual items -- not just generic badges. For Ice Pilots NWT, fans of the show can express themselves by building customized gameboards based on various themes and expand their social network to include people who collect the same items."

Pug Pharm was incorporated in 2008.