Vancouver's Pulsetracer raises $9 Million to create Zynga for Health

Posted by Rob Lewis

Vancouver-born Pulsetracer has raised a $9 million Series A round from Norwest Venture Partners and DCM. Pulsetracer is a six year-old company that goes by the name of its flagship product Basis.

The Basis watch may be familiar to Techvibes' readers as we gave one away during our 2010 Advent Calendar promotion in December. 

Retailing for $200, the Basis watch is a wearable monitor that helps consumers stay healthy by tracking their weight, heart rate, exercise, diet and other important metrics. With funding now behind them, look for Pulsetracer to take the concept to a new level by adding social components and game mechanics.

The Series A round will fund more manufacturing and commercialization of the devices and brings Tim Chang of Norwest and Jason Krikorian of DCM to the company's board of directors.

According to CEO Nadeem Kassam the company had previously raised $3 million in seed funding from Zynik Capital Corp. as well as $2.4 million from several angel investors.

In a paywall protected Dow Jones article earlier today, Kassam stressed the use of game mechanics in future devices thanks to a team that includes expertise from Google Health and Electronic Arts and referred to Basis as "like Zynga for health". Basis users will be able to build social networks, as well as compete against other Basis users.

Company:
Pulsetracer
Website:
http://www.mybasis.com
Location:
Vancouver, British Columbia, Canada

Basis is an easy to wear watch that continuously measures heart rate and other vital signs directly from the wrist, no chest strap needed. It connects via Bluetooth to mobile and web where our focus is on providing users with a fun way to manage their biometric data. To keep things simple we focus on stress, sleep, and activity. Web and mobile features include custom graphing with game and social elements which... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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