The Basis watch may be familiar to Techvibes' readers as we gave one away during our 2010 Advent Calendar promotion in December.
Retailing for $200, the Basis watch is a wearable monitor that helps consumers stay healthy by tracking their weight, heart rate, exercise, diet and other important metrics. With funding now behind them, look for Pulsetracer to take the concept to a new level by adding social components and game mechanics.
The Series A round will fund more manufacturing and commercialization of the devices and brings Tim Chang of Norwest and Jason Krikorian of DCM to the company's board of directors.
According to CEO Nadeem Kassam the company had previously raised $3 million in seed funding from Zynik Capital Corp. as well as $2.4 million from several angel investors.
In a paywall protected Dow Jones article earlier today, Kassam stressed the use of game mechanics in future devices thanks to a team that includes expertise from Google Health and Electronic Arts and referred to Basis as "like Zynga for health". Basis users will be able to build social networks, as well as compete against other Basis users.