Vancouver's Rebus Creative tests social media marketing waters through BC Book Prizes auction fundraiser

Posted by Knowlton Thomas

For the first time, Rebus Creative, a Vancouver-based firm specializing in event management, publicity services, and fundraising, is bringing social media marketing into the picture for its annual BC Book Prizes summer auction.

The firm, which also manages the Vancouver event Word On The Street, as well as the Circle Craft Christmas Market and Touchstone Theatre, runs the renowned BC Book Prizes auction every summer to raise money in support of the Prizes themselves (which are literary awards) and to fund the organization's various programs: in particular, their On Tour author tour program.

BC

"[On Tour] brings fantastic prize-nominated authors to schools, libraries, and community events to take part in public readings," Cody Klyne, Fundraising Assistant for BC Book Prizes, told Techvibes recently. Cody says BC Book Prizes, which was founded 25 years ago, has seen a "strong response" to the tour, and hopes for continued growth. To help achieve this growth, Book Prizes has begun implementing social media marketing.

"The BC Book Prizes has a social media presence through our Facebook and Twitter pages," Cody explained. Simple, but a step forward, for it acts as an extra layer of engagement and news sharing: "We use these platforms to update people on the state of the Prizes and our programs."

KoboBut, as is common with businesses venturing into this platform of advertisement and consumer engagement, BC Book Prizes is trying to figure out what works best, and what's worthwhile. "I think that for a lot of people who are unfamiliar with how huge things like Facebook and Twitter actually are, social media marketing is still in the process of proving itself as a worthwhile endeavour," Cody said. "More specifically, in the case of Twitter, we're still learning what works and what doesn't. You're forced to cover a lot of information in 140 characters. You have to provide the facts while still crafting a snappy and engaging tweet. It can be a challenge." Still, Cody believes that, overall, it's worth it.

This year, the Book Prizes' auction is giving into the latest craze of ebooks, and has a Kobo eReader up for sale, donated by Indigo Books & Music Inc. (all auction items are by donation). Other items include attractive getaway packages that cleverly combine restaurant gift cards with hotel accommodation and event tickets.

Company:
Twitter
Website:
http://www.twitter.com
Location:
San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates... more

Company:
Indigo Books & Music Inc.
Website:
http://www.chapters.indigo.ca
Location:
Toronto, Ontario, Canada

Indigo Books & Music Inc. is the largest book retailer in Canada operating bookstores in all 10 provinces under the names, Indigo, Chapters, World's Biggest Bookstore, and Coles. Indigo also operates chapters.indigo.ca an online retailer of books, music, movies, and more. A Canadian company based in Toronto, Ontario, Indigo provides consumers with inspiring retail and online environments for books and life... more

Company:
Facebook
Website:
http://www.facebook.com
Location:
Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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