Vancouver's Strangeloop Networks accomplished something quite extraordinary today. They inked almost identical strategic partnerships with two significant players in the competitive content delivery network (CDN) space - Industry gorilla Akamai Technologies (NASDAQ: AKAM) and upstart Level 3 Communications (NASDAQ: LVLT).
Akamai and Strangeloop announced a strategic agreement to offer a combined solution of global cloud optimization services along with Web Content Optimization (WCO), allowing content providers to achieve even faster Web page response times. Starting today, Akamai will refer the Strangeloop Site Optimizer technology – a set of features that address front-end website performance problems by transforming page code so that it can be rendered most efficiently at the browser level after an HTML document has arrived.
Level 3's collaboration will see them integrate Strangeloop’s Site Optimizer and Website Code Optimization technology into their global content delivery network. This newly available combination – the Level 3 CDN Site Transformer – will provide customers with a unique and powerful set of solutions for website and application delivery.
The market for site performance continues to grow, while end-user patience for page down load times continues to decrease to less than two seconds. Akamai and Level 3 are serious competitors and they must have both felt the need to partner with Strangeloop Networks in order to include Site Optimizer technology in their offerings.
It's great to see a Canadian company at the forefront of web content optimization and partnering with two companies with a combined market capitalization of $12 Billion. It does make you wonder why one of them didn't insist upon an exclusive relationship with Strangeloop or didn't just acquire them.
But then again, if Strangeloop is on the block I'm sure other suitors will come forward including CDN competitor Limelight and traditional networking acceleration companies like F5, Cisco or Riverbed.
Either way look for astronomical growth for Strangeloop. Both Akamai and Level 3 have 500+ salespeople and their new Site Optimizer offerings will be a major push for 2011.
Founded in 2006 by Jonathan and Joshua Bixby, Strangeloop employees 40 in downtown Vancouver and will no doubt be hiring in 2011. The Bixby brothers previously co-founded IronPoint Technology which was acquired by The Active Network in 2006.