Vancouver's VKI Studios merges to become Cardinal Path

Vancouver's VKI Studios announced earlier this week that they have merged with PublicInsite and WebShare to become Cardinal Path.

VKI Studios was founded in Vancouver in 1998 and had grown into one of Canada’s premier web strategy firms, helping companies mid to enterprise level enact campaigns that convert their prospects, generate leads and make sales.

Cardinal Path will offer web analytics services from three leading analytics providers all rolled into one, as well as User Experience and conversion testing and Search Marketing, Design and Development, and Social (media and marketing) strategies.

As Cardinal Path, these three companies combine the expertise of two 2011 Web Analytics Association Awards of Excellence finalists, half a dozen online marketing authors, sought after public speakers and a staff of well known thought leaders.

According to John Hossack, VKI Studios President/CEO and now Senior Partner at Cardinal Path, as a result of the merger Cardinal Path will be hiring across all of their offices including Vancouver.