Vantage Analytics has raised their first funding round at $1.1 million.
The round was led by Real Ventures, which contributed $500,000 to the Toronto startup's seed round. Other investors include Brad Badeau, cofounder of CertaPay and Greg Wolfond, cofounder of 724 Solutions and SecureKey Technologies.
Founded in Toronto in 2013 by Aran Hamilton and Brandon Kane, Vantage wants to build the future of data analytics by making big data easy for anyone to understand and act upon.
“We are helping thousands of merchants from over 60 countries to turn their data into insight, and insight into action," says Hamilton. "Our expert recommendations are based on millions of customer records and hundreds of millions of dollars of transactions."
The funds raised will be dedicated to further developing their market leading data mining and predictive analytics offering, according to the Canadian company. They will also ramp up their hiring efforts.
“With this new funding, we will look to other leading ecommerce platforms such as Magento, Volusion, and BigCommerce as opportunities for strategic partnerships, while deepening our offering to Shopify merchants," Hamilton added.
“Vantage Analytics is offering both ecommerce and brick and mortar stores the ability to rapidly gain insight into their businesses and take action in real time based on their powerful recommendations,” said Real Ventures' JS Cournoyer.
“The team at Vantage is excited by the quality of all of the investors we have attracted,” noted Brandon Kane, CTO of Vantage.