VendAsta Technologies Raises $8 Million Series B Round from Vanedge and BDC Venture Capital

Saskatoon-based VendAsta Technologies, a provider of white label digital brand management solutions, has raised $8.25 million in Series B funding from Vanedge Capital and BDC Venture Capital.

The Saskatchewan company says that the new round of funding will help it accelerate platform development to meet partner demand for new features and tools, and provide additional support.

VendAsta launched its Reputation Management platform in 2011 two years. Now its channel partners include eight of the top 10 newspaper companies in the US among other companies.

“We have built a white label reputation platform that allows businesses to monitor, manage and build their brand,” explains Brendan King, CEO of VendAsta. “This funding will allow us to accelerate the development of new products and maintain our culture of continual improvement."

“For any business, digital fragmentation creates acute challenges in managing local brand reputation. The various channels that businesses must monitor and engage are seemingly endless. VendAsta's platform closes the loop for businesses, supplying them with tools to succeed in the digital world,” says Jed Williams, Senior Analyst at BIA/Kelsey.

"VendAsta Technologies has done an excellent job partnering with top tier media companies across North America,” said V. Paul Lee, Managing Partner at Vanedge Capital. "We have been told multiple times that VendAsta is a top vendor."

“The SMB market has been, to a large degree, untapped. We see VendAsta growing to be a very significant company," agrees Robert Simon, Senior Managing Partner at BDC Venture Capital/

BDC Capital
Montréal, Québec, Canada

A subsidiary of the Business Development Bank of Canada (BDC), BDC Capital offers a full spectrum of specialized financing and investment solutions to help Canadian entrepreneurs achieve their full growth potential. With more than $1 billion under management, BDC Capital takes a strategic, patient approach to nurture companies’ development over the long term. From venture capital to equity to... more

VanEdge Capital
Vancouver, British Columbia, Canada

Vanedge Capital is a new venture capital fund focused on investments in interactive entertainment and digital media businesses. We make investments where our unique combination of operating leadership and management; subject matter expertise; relationships with technology, creative, and management talent; and proven ability to pick hits in a hit-driven business will generate out-sized returns.... more

Saskatoon, Saskatchewan, Canada

We’re Canada’s nimblest, fastest-growing, most surprising software development team. Based in Saskatoon, we provide consulting and product development for internationally recognized clients, and we’re tinkering with a few crazy ideas of our own. We’re VendAsta, and we want to tell you all about ourselves... more

blog comments powered by Disqus

Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

Who's Hiring

Recent Comments

Powered by Disqus