For the first time in Canada, a group buying company will be offering business to business daily deals, tailored for small to medium size businesses.
On April 2, Toronto's GaggleUp and National Post will launch a strategic partnership called GaggleBiz. GaggleBiz is a daily deal site for businesses across Canada and is committed to fostering industry involvement and conversation within the GaggleBiz online community.
Deals will have a strong focus on products and services across a wide range of categories important to SMEs—office supplies, website design, sales and marketing tools, maintenance services, and technology.
GaggleBiz is the brainchild of venture capitalist and entrepreneur Mark Skapinker. Skapinker is a Managing Partner at Brightspark—a VC firm that has recently won the Deal of the Year Award for its successful investment Radian6 which was acquired by Salesforce.com. On the entrepreneur side, Skapinker co-founded Delrina (acquired by Symantec) and founded Balisoft Technologies (acquired by Broadbase Software). More recently, Skapinker is a co-founder of Toronto's iStopOver.
Strategically similar to predecessor GaggleUp and its relationship with Canadian Tire (GaggleUp deals are built and targeted to Canadian Tire customers across the country), GaggleBiz hits the ground running thanks to a partnership with Post Media which will see coast-to-coast exposure in the National Post. Side note: National Post's parent Postmedia is already in the group-buying space with SwarmJam.
When asked about what makes the GaggleUp concept different than all the other daily deal sites, Skapinker had this to say: "We closely align with major corporations like Canadian Tire or the National Post to appeal to new marketplaces. Our offers are predominantly with national merchants looking for long-term e-coupon relationships with new and existing customers. Generally, we focus on where the market is headed and how to work with next-generation opportunities as oppoed to the many Groupon clones".
The GaggleBiz pre‐launch campaign starts today and includes an array of exciting contest prizes and promotions from national brands including Grand & Toy, Comwave, GelaSkins, and the Financial Post.