Victoria's MetaLab Revamps Flow App with Speed in Mind

When Flow was launched in 2011, we described it as "slick and easy to use."

Now, Victoria's MetaLab has revamped its already popular project organizer with a complete overhaul, improving both form and functionality.

As you would expect from such an upgrade, speed is the name of the game.

“We… redesigned and reengineered the whole app from the ground up—including the mobile app,” said MetaLab founder Andrew Wilkinson. “It’s easier to use than ever and stupidly fast.”

For example, thanks to “smart caching,” users can expect faster load times when using the app. Response times for search queries are also notably faster than the program’s first incarnation, and API has been fully optimized resulting in the fastest speeds possible. In addition, a new “drag-and-drop” functionality utilizes HTML5 technology, allowing users to move tasks between browser windows at the speed of a mouse click.

But despite Flow’s rapid new pace, the upgrade’s biggest improvement is the ability to work with larger teams. While the first version of Flow was useful for smaller organizations, an inability to accommodate the needs of more sizeable groups proved to be its Achilles heel. But with the latest redesign, such problems are a thing of the past, according to the Canadian startup. As a result, Flow’s organizational tools are now open to larger companies.

“We built Flow for ourselves, and we used to be a 15-person team,” said Wilkinson. “As we grew—now 55 people—we realized that the product just wasn’t built for larger, more complex organizations.”

To solve this problem, Flow’s designers introduced “workspaces,” which provide a greater degree of organization by allowing users to assign projects to different groups. It also allows users to add or drop team members from a particular project, or bring short-term members on as guests who only have access to specific information relevant to their task.

In addition, Flow’s dashboard allows for both a bird’s-eye view of the overall project or a close-up look at activity that is relevant to your specific task. The new “Upcoming Calendar View” lets users keep track of where tasks have been assigned as well as when they are due, and the “List Filter Bar” allows tasks to be sorted by list, person, tag, or keyword.

Because Flow is now able to accommodate larger groups, MetaLab is offering corporate memberships for up to 50 employees for a price of $249 per month. However, smaller groups can still access the program for as little as $19 a month.

Victoria, British Columbia, Canada

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