Vidyard Adds App to HootSuite Directory, Creating Dream Scenario for Social Marketers

Posted by Techvibes NewsDesk

Waterloo's Vidyard has launched an app for Vancouver's HootSuite.

The video marketing platform's presence in the App Directory of of the social media dashboard is just the latest of several integrations including Eloqua and Marketo. With the Vidyard app for HootSuite, social marketers can access their video library and add video to any social post directly from their HootSuite stream.

According to Vidyard, video content and social media are a perfect match. They drive the demand for better workflows for sharing video content as well as deeper functionality, analytics and ROI, the Canadian startup says.

SEE ALSO: Vidyard's One Million Plays per Day Just the "Tip of the Iceberg"

"The new Vidyard app for HootSuite makes it possible for our seven million users, including many of the world's top brands, to easily manage and distribute their video content to social channels," says Mark Holder, Director of Partner Integrations at HootSuite. "Additionally, social media marketers can see which channels are driving high traffic, and how users are engaging with each video, allowing them to alter campaigns on the fly for increased performance."

"At Vidyard, we want to help businesses grow with video, and that means making it easy for all parts of the marketing organization to integrate video in everything they do," says Michael Litt, CEO and cofounder of Vidyard. "We already provide innovative solutions for the content creation and demand generation teams, so we're thrilled to integrate within HootSuite's App Directory to add social marketing and community management in the mix."

"Never before has something like this been available for social teams and it is going to disrupt the way social marketers select and share video content dramatically," Litt added.

Company:
HootSuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more

Company:
Vidyard
Website:
http://www.vidyard.com
Location:
Kitchener, Ontario, Canada

Vidyard is the world’s leading video marketing platform and we are passionate about helping companies grow their business with video. Our fun, dynamic, fast-paced environment is where the magic happens as we build the category, push our service to new levels and win over and support our awesome customers. If you are a high performer who enjoys being part of something big then we’d love to have you apply for one... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property. Originally founded in 2002, Techvibes is dedicated to covering social, mobile, and startup news that impacts Canadians. Our editors and nationwide network of reporters combine breaking hyperlocal news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and... more



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