Vidyard Adds App to HootSuite Directory, Creating Dream Scenario for Social Marketers

Waterloo's Vidyard has launched an app for Vancouver's HootSuite.

The video marketing platform's presence in the App Directory of of the social media dashboard is just the latest of several integrations including Eloqua and Marketo. With the Vidyard app for HootSuite, social marketers can access their video library and add video to any social post directly from their HootSuite stream.

According to Vidyard, video content and social media are a perfect match. They drive the demand for better workflows for sharing video content as well as deeper functionality, analytics and ROI, the Canadian startup says.

SEE ALSO: Vidyard's One Million Plays per Day Just the "Tip of the Iceberg"

"The new Vidyard app for HootSuite makes it possible for our seven million users, including many of the world's top brands, to easily manage and distribute their video content to social channels," says Mark Holder, Director of Partner Integrations at HootSuite. "Additionally, social media marketers can see which channels are driving high traffic, and how users are engaging with each video, allowing them to alter campaigns on the fly for increased performance."

"At Vidyard, we want to help businesses grow with video, and that means making it easy for all parts of the marketing organization to integrate video in everything they do," says Michael Litt, CEO and cofounder of Vidyard. "We already provide innovative solutions for the content creation and demand generation teams, so we're thrilled to integrate within HootSuite's App Directory to add social marketing and community management in the mix."

"Never before has something like this been available for social teams and it is going to disrupt the way social marketers select and share video content dramatically," Litt added.

Hootsuite Media, Inc.
Vancouver, British Columbia, Canada

Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Learn more about how Hootsuite is revolutionizing communication at more

Kitchener, Ontario, Canada

Vidyard is the world’s leading video marketing platform and we are passionate about helping companies grow their business with video. Our fun, dynamic, fast-paced environment is where the magic happens as we build the category, push our service to new levels and win over and support our awesome customers. If you are a high performer who enjoys being part of something big then we’d love to have... more

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