The app brings marketers a new solution for sharing video assets within email, according to the Kitchener-born company. The Vidyard app is available through the ExactTarget HubExchange and provides a new way for digital marketers to make their email campaigns more engaging and measurable with visual links to video content and real-time viewer analytics. After individual leads open an email, the Canadian company's analytics identify exactly who watched the associated video content, and for how long.
“We are very pleased to welcome Vidyard and the Vidyard app to ExactTarget HubExchange,” said Ian Murdock, ExactTarget’s vice president of platform and developer community. “Together, our companies are working to transform digital marketing, provide ways to make email content increasingly compelling, and create customer experiences that build loyalty and drive results.”
With the Vidyard app for HubExchange, email marketers can easily access their entire video library and include engaging video images in any email marketing campaign directly from ExactTarget to drive click through rates. Users will benefit from advanced video performance metrics, available in real time, with access to views, click through rates, viewer attention span, and geography. Marketers can also build customized calls to action right inside videos to generate leads, run contests and link to more relevant content.
“Vidyard is connecting the dots between digital marketers, allowing them – whatever their discipline – to grow their business with video. Using the Vidyard app, marketers leveraging ExactTarget can drag and drop a visually engaging link to video content right into their next email, plus eliminate stale or outdated content with the latest videos at their fingertips.” said Michael Litt, CEO and co-founder of Vidyard.