Vidyard Launches Video App on Salesforce.com's AppExchange

Posted by Rob Lewis

Kitchener's Vidyard announced today that it has launched Vidyard for Salesforce, empowering businesses to connect with customers, partners and employees in entirely new ways using video.

According to the announcement this is the very first video product integration into anyCRM program and is the biggest thing to happen to B2B video since YouTube.

Adding a video layer to the Salesforce experience, Vidyard gives organizations a simple interface to upload and share videos with internal teams, contacts and leads. Individual viewing history can be tracked right within Salesforce, making targeted conversations with sales prospects easier than ever. Vidyard for Salesforce also provides a secure platform for uploading and sharing videos within Salesforce Chatter.

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“At Vidyard, we believe that video assets are the most powerful sales tool, but never before has it been possible to integrate video into the sales process through the cloud. We've been working across the marketing organization since the beginning, making it possible for demand generation, content, e-mail and social teams to incorporate video effectively into their campaigns. Now we've enabled the sales organization. It's now possible to turn viewers into customers,” said Michael Litt, CEO and Co-Founder of Vidyard.


RELATED: Video Marketing Platform Vidyard Launches App for ExactTarget

For the first time, video views and engagement data will be pushed directly into Salesforce, giving insight into which videos are being watched, by whom, and for how long.

When reaching out to a prospect, a sales rep now has incredible context as to what someone is interested in and what to discuss during an initial meeting. In addition, Vidyard has added a secure video layer to Chatter opening the doors to the most engaging form of content. With the Vidyard application, video can now be used in Chatter for sales, marketing, internal communications and training. 

Vidyard for Salesforce is available for download on the AppExchange and the company is currently hiring Software Engineers in Kitchener.

Company:
Salesforce.com
Website:
http://www.salesforce.com
Location:
Toronto, Ontario, Canada

Salesforce.com is the enterprise cloud computing company that is leading the shift to the Social Enterprise. Our trusted cloud platform and apps—including our flagship CRM solution—help employees collaborate easily and connect with customers like never before. And thanks to the cloud, all of it comes with low cost, low risk, and fast results. Our 100,000+ successful customers tell the story best. more

Company:
Vidyard
Website:
http://www.vidyard.com
Location:
Kitchener, Ontario, Canada

Vidyard is the world’s leading video marketing platform and we are passionate about helping companies grow their business with video. Our fun, dynamic, fast-paced environment is where the magic happens as we build the category, push our service to new levels and win over and support our awesome customers. If you are a high performer who enjoys being part of something big then we’d love to have you apply for one... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can... more



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