Visa reports more Canadians than ever planning to take advantage of Black Friday deals online
More Canadians than ever will be taking advantage of Black Friday deals in the U.S., but they won’t even cross the border. According to Visa Canada, 34 per cent of Canadian online shoppers plan to take advantage of deals offered by American companies online — an increase of five per cent over last year.
Canadian online shoppers are, on average, expecting to spend $242 online, up from $226 in 2009. Male shoppers expect to spend $251, with women slightly behind at $233. Clothing and accessories (63 per cent) are the most anticipated online purchases for Black Friday shoppers followed by books (37 per cent) and computers and computer related products (36 per cent). Phones and electronics are the online items on which shoppers intend to spend the most money.
“Black Friday and Cyber Monday, two well-known U.S. shopping days following American Thanksgiving, are becoming increasingly popular with Canadian online shoppers who are looking for bargains south of the border,” said Stephanie Wallat, Business Leader, Ecommerce, Visa Canada.
Shoppers in British Columbia and Alberta (72 per cent) are the most likely to purchase clothing and accessories online, whereas Quebec residents are the least (44 per cent). Forty-eight per cent of online shoppers in Atlantic Canada plan to buy books, whereas only 26 per cent of shoppers in Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba have books on their holiday list.
