Vancouver's Vision Critical announced last week the acquisition of DiscoverText, a robust cloud based text analytics solution.
By combining DiscoverText capabilities with insight communities, Vision Critical will automate the organization and classification of hundreds of thousands of text records more efficiently and accurately than ever before, yielding better, faster decision making for its Insight Community clients.
The deal comes on the heels of a $20 million investment from OMERS Ventures last August.
“Our clients engage their customers and stakeholders through insight communities to make better, faster, more customer-centric decisions,” said Scott Miller, Group CEO of Vision Critical. “As we continue to marry qualitative and quantitative analysis, this new technology combines a machine learning, language agnostic, text analytics solution with our insight communities. This is a game changer for us, for our partners and for our clients.”
Founded in 2000, Vision Critical now has more than 600 clients including one-third of the top global brands using its community panel technology platform and research services.