Vancouver's Vivity Labs Acquired by Rosetta Stone for $12 Million in Cash

Vancouver-based Vivity Labs has been acquired by Rosetta Stone.

Rosetta acquired Vivity for $12 million in cash. Vivity is the creator of Fit Brains, an educational gaming platform that whose mobile app version has been downloaded five million times in the past year. The company has also created dozens of other online and mobile brain games.

“There is significant overlap between language learners and people who are looking to boost their cognitive abilities, as 15% of people who purchased a language-learning product in the past year also bought a computer-based brain fitness product,”Steve Swad, Rosetta's CEO, said in a press release. “By acquiring Vivity Labs, we are capitalizing on this natural affinity between our products."

"Rosetta Stone enables us to scale into a worldwide brand and to dominant this brain fitness space," cofounder and CEO Michael Cole told Techvibes. "At a high level, people all over the world are seeking ways to improve their mental performance. Both Fit Brains and Rosetta Stone help with that goal."

The Fit Brains app brings an entertaining and cognitive training experience to the mobile platform, utilizing an adaptive learning system that is customized by level and adjusts as a person's performance increases. It is a scientifically designed workout by award-winning neuroscientist Dr. Paul Nussbaum, who says the app's program is developed to sharpen five major areas of the brain: memory, concentration, visual, speed, and problem solving.

Vivity Labs was founded by Cole, Nussbaum, chief scientific officer, and Mark Baxter, vice president of product.

The deal is expected to close in January.


Vivity Labs
Vancouver, British Columbia, Canada

Vivity Labs is a company focused on delivering unique and entertaining brain fitness products. Our first product is Fit Brains, an online platform ( featuring fun and engaging games that exercise the five key cognitive areas of the brain. The games offer a variety of activities that help users of all ages maximize and round-out brain skills in an entertaining fashion. The... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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