Vivity Labs launches Arookoo with Reader's Digest

Posted by Rob Lewis on 2011-06-07 7:11:00 PM

Reader's Digest Canada has partnered with Vancouver developer Vivity Labs to launch Arookoo - a trans-media platform combining an iPhone App, a Facebook game and a companion website.

Transforming walking into a fun game, participants are rewarded for increasing the amount of steps walked each day - an interactive healthy activity. While completing a wide variety of fun walking challenges, GPS-based scavenger hunts, team challenges with friends, calorie and distance tracking and more, Arookoo promotes healthy living.

Vivity Labs is a multi platform lifestyle gaming company with a strong foundation of neuroscience. Their first product, Fit Brains, is an online brain fitness platform that combines a large portfolio of casual brain games, personalized tracking & recommendations, a motivational rewards system, and a variety of social features.

Company:
Vivity Labs
Website:
http://www.vivitylabs.com
Location:
Vancouver, British Columbia, Canada

Vivity Labs is a company focused on delivering unique and entertaining brain fitness products. Our first product is Fit Brains, an online platform (www.fitbrains.com) featuring fun and engaging games that exercise the five key cognitive areas of the brain. The games offer a variety of activities that help users of all ages maximize and round-out brain skills in an entertaining fashion. The games are tightly... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can... more

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