Vivity Labs launches Arookoo with Reader's Digest

by Rob Lewis

Reader's Digest Canada has partnered with Vancouver developer Vivity Labs to launch Arookoo - a trans-media platform combining an iPhone App, a Facebook game and a companion website.

Transforming walking into a fun game, participants are rewarded for increasing the amount of steps walked each day - an interactive healthy activity. While completing a wide variety of fun walking challenges, GPS-based scavenger hunts, team challenges with friends, calorie and distance tracking and more, Arookoo promotes healthy living.

Vivity Labs is a multi platform lifestyle gaming company with a strong foundation of neuroscience. Their first product, Fit Brains, is an online brain fitness platform that combines a large portfolio of casual brain games, personalized tracking & recommendations, a motivational rewards system, and a variety of social features.

Vivity Labs
Vancouver, British Columbia, Canada

Vivity Labs is a company focused on delivering unique and entertaining brain fitness products. Our first product is Fit Brains, an online platform ( featuring fun and engaging games that exercise the five key cognitive areas of the brain. The games offer a variety of activities that help users of all ages maximize and round-out brain skills in an entertaining fashion. The... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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