VoodooVox's In-Call Ad Marketplace allows advertisers to easily create audio advertisements quickly and within their budget. By partnering with Voices.com, VoodooVox has integrated Voices.com's network of 30,000 voice talent professionals directly into the service. Most importantly, this give advertisers access to the same voices that power the campaigns of brands such as Disney, Coca-Cola and McDonalds.
The impact of this news doubled with the Verizon's follow-up announcement that their 1-800-THE-INFO business-directory assistance service has added the VoodooVox In-Call Media platform to it's offering.
When callers make a free call to 1-800-THE-INFO from any phone and use voice search to find local businesses, they first hear a brief ad from an advertiser interested in reaching local consumers. To date businesses have been able to advertise on 1-800-THE-INFO service by uploading their own pre-recorded announcements. Now they can create new ones quickly using Voices.com's voice-over actors through the VoodooVox self-service interface.