The site runs on servers hosted by Rackspace U.S. Inc., a Texas company, and its thousands of audio files are stored on Amazon.com's Simple Storage Service (S3). And Voices uses Salesforce.com — a customer relationship management system that runs on the Web — to manage its sales and marketing efforts.
Mr. Ciccarelli says relying heavily on outside computing power — the company has Apple Macintosh desktop computers, but no servers — saves money and eliminates the hassle of maintaining its own systems.
"For small businesses," he says, "it's the perfect solution."
The idea of paying for what you use rather than having to install enough capacity to support peak requirements is key benefit for a startup and the big argument for cloud computing. Voices.com has taken advantage of that as well as eliminaing the need for in-house technical expertise and spreading out operating costs spread over time.
Voices.com is currently #10 on the PEER 1 Toronto Startup Index.