WAR: Microsoft Directly Attacks Google in New Ad [VIDEO]

by Knowlton Thomas | Culture

It's a war of the tech titans. The "Don't Be Evil" Google, which has been taking a lot of flack during the past year for questionable activity—most recently circumventing Apple's Safari settings—seems to be getting under the skin of its biggest enemies these days. While the battle with Apple in the mobile space is far from over, the search engine giant must now contend with Microsoft's latest round of attacks as well: an ad campaign that takes pretty obvious shots at the company's practices. 

Following up its release of Gmail Man three weeks ago, Microsoft has now published Googlighting on YouTube as well. The second video urges watchers to "Beware the Googlighting Stranger." In the video, the stranger offers a very flawed sales pitch as he tries to sell a fictional company productivity software. But Microsoft believes that's no space for an advertising business to be in.

However, it does appear that most viewers are taking Google's side on this issue. Gmail Man has about 50% dislikes, while Googlighting has closer to two-thirds dislikes. And some commenters are accusing Microsoft of deleting popular negative comments.

But while Microsoft is thus far losing this battle, the war is a different story. Google isn't exactly loved by the government these days, who has had to keep constant tabs on the company due to the overwhelming wealth of data it harvests from hundreds of millions of users, and the media has been have a field day covering the company's numerous recent flops, such as pushing Google+ on Google users and allowing its social network to litter search results.

Microsoft Canada
Vancouver, British Columbia, Canada

At Microsoft, we're motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We run our business in much the same way, and believe our seven core business units offer the greatest potential to serve our customers in the coming decade. more

San Bruno, California, United States

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys rock climbing, hiking, and martial arts. more

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