Everytime we publish our Startup Indexes, a few great web startups don't get the kudos they deserve as the majority of their reach is through syndication networks. Toronto's b5media (currently #1 on the Toronto Startup Index) comes to mind as we only measure traffic to their corporate homepage rather that the total traffic of their 300+ blogs .
Another startup that deserves a mention is Montreal's WatchMojo.com (currently #7 on the Montreal Startup Index). Today they announced that they served their 33,333,333rd million video stream in October and it turns out that less than 5% of those streams were served up on hte WatchMojo.com site.
WatchMojo.com's content consists of 5,000 professionally-produced, ad-friendly premium videos on Automotive, Education, Fashion, Film, Food, Health, Music, Politics & Economy, Space, Sports, Technology, Travel and Video Game categories. Through a mix of advertising revenue share partnerships and licensing agreements, WatchMojo.com has also managed to develop a business model in the otherwise murky landscape of online video, where user-generated content generates the vast majority of video streams but has thus far failed to win over advertisers.
WatchMojo.com is one of the largest producers, publishers and syndicators of video content for broadband platforms, including the Web, wireless and... [more]
Rob Lewis
Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
When not blogging on...[more]
