Everytime we publish our Startup Indexes, a few great web startups don't get the kudos they deserve as the majority of their reach is through syndication networks. Toronto's b5media (currently #1 on the Toronto Startup Index) comes to mind as we only measure traffic to their corporate homepage rather that the total traffic of their 300+ blogs .
Another startup that deserves a mention is Montreal's WatchMojo.com (currently #7 on the Montreal Startup Index). Today they announced that they served their 33,333,333rd million video stream in October and it turns out that less than 5% of those streams were served up on hte WatchMojo.com site.
WatchMojo.com's content consists of 5,000 professionally-produced, ad-friendly premium videos on Automotive, Education, Fashion, Film, Food, Health, Music, Politics & Economy, Space, Sports, Technology, Travel and Video Game categories. Through a mix of advertising revenue share partnerships and licensing agreements, WatchMojo.com has also managed to develop a business model in the otherwise murky landscape of online video, where user-generated content generates the vast majority of video streams but has thus far failed to win over advertisers.