Waterloo's Snapsort raises $500K to expand recommendations

TechCrunch reported on Friday that Waterloo's Snapsort has raised $500K from undisclosed investors.

Snapsort has a pretty simple goal: help consumers make informed purchasing decisions quickly.  To date they have done this exclusively in the digital camera space but last week they announced that they are expanding their algorithmic product recommendation technology to other verticals, starting with cars at Carsort.com and phones at Geekaphone.com.

Snapsort spent two years developing their recommendation platform and blogged about plans to rapid expand into other domains with plans to be in 20 by the end of the year.

Snapsort was founded by three University of Waterloo grads  Christopher Reid, Alex Black and Mark Feeney and this is their 3rd startup together.