Earlier this week Wave Accounting launched an online accounting application that is the first integrated online application to track users’ business and personal finances.
And it’s free, unlike traditional accounting software.
Other free applications offer limited options. Wave Accounting is the only full-featured online accounting program that is 100 percent free for small businesses. Many small business owners do not possess a clear picture of what’s happening with their money. Or they spend hours logging payments into spreadsheets and hand-writing invoices.
Wave Accounting connects with users’ banking and credit card institutions, automatically importing and categorizing transactions to provide a real-time view of the business’ financial health.
Kirk Simpson is the CEO of Wave Acounting:
The reality is that two-thirds of small business owners still stuff their receipts in shoeboxes, log expenses in spreadsheets and hand-write invoices. It’s hard to find a market as large as this – and growing with the recession - with a pain point that still needs to be addressed. We took stock of the process that any small business owner goes through to stay on top of finances. Anywhere we could cut time, we did.
With Wave Accounting, even the application’s language is simplified. Instead of “debits and credits,” users see “money owed to me and money I owe.”